Caroline De Sousa is one half of the life-force behind Wildform. A mother of three, she’s been immersed in the beauty world since her days in cosmetology school.

Her unerring eye, killer style, and intuitive approach to design made her an undisputed asset at mega hair-empire Toni&Guy, where she ran their marketing department for several years before starting Wildform with her brother-from-another mother César DeLeön Ramirêz. Sparked by a cosmic curiosity, she’s a spiritual seeker with one foot in the cosmos and the other rooted very firmly on Mother Earth (a stance familiar to any New Yorker living in LA). Her not-so-modest mission is to raise the collective vibration of her industry and make beauty a welcoming space for all.



ON A SCALE OF 1 (INTROVERT) TO 10 (EXTROVERT): I think I’ve mastered both.

AGE YOU FEEL: Old soul, forever young. (Numbers are irrelevant.)

HOMETOWN: New York is my baby, LA is my boo, but I’m a Brazilian Jersey girl at heart.

NEIGHBORHOOD: Living in a treehouse on the westside of LA.

HAIR COLOR: Brown with some proudly earned grays.


FAVORITE SCENT TO WEAR: Baccarat Rouge 540 by Francis Kurkdjian.

FAVORITE SCENT TO SMELL: Burning incense has been part of my daily ritual; I set an intention throughout the day. I tend to burn Nag Champa then mix some Mexican copal and anything from Astier de Villatte, which is my favorite. They evoke distinct scents from around the world.

FIRST CD: For Christmas in 1994 I was gifted the Prêt-à-Porter soundtrack. “Here Comes the Hotstepper” was my jam for a while.

GO-TO KARAOKE SONG: “You Gotta Be” by Des’ree.

PARTY HAIR: Brushed out finger waves with a deep side part.

SUNDAY HAIR: Natural wavy texture with lots of Oribe Texturizing Dry Shampoo. My hair tends to have a mind of its own, which I’m not mad at.

RIDE-OR-DIE BEAUTY PRODUCT: It’s a tie between Marie Veronique Tinted Moisturizer and Ritual’s Moringa Oil infused Blue Lotus.

BEAUTY MYTH YOU’D MOST LIKE TO DISPEL: Geez, isn’t all of beauty a myth?

MANTRA: “What you think of me is none of my business.”

1. Caroline with her singing bowls 2. V Steam 3. Crystals 4. Float Tank 5. Baccarat Rouge 540 6. Prët-a-Porter soundtrack
/ OR /

MAGIC 8 BALL OR OUIJA BOARD: 8 Ball. My kids have one, too.

SUNRISE OR SUNSET: Depends on what side of the earth I’m facing.

NEW MOON OR FULL MOON: New moon. I get excited when the time comes for setting new intentions.

SWEATPANTS OR CAFTAN: Caftan all the way.

HIGH PONY OR MESSY BUN: My sassy alter ego comes out with a high pony so I can’t say no to her.

1. Magic 8 ball 2. That bi-coastal life 3. Hilma af Klint 4. Astierre de Vilatte incense 5. Caroline

SOURCE OF INSPIRATION: When I’m in LA I like getting lost at Hennessey + Ingalls or The Last Bookstore, but I love getting smacked by a little culture shock when I travel. Hitting the local markets and being exposed to their rich foods and artisanal work is when the juices really tend to flow.

ORGANIZATION YOU SUPPORT: Currently in awe of the work of Nader Khalili through Cal Earth Institute.

INDIVIDUAL YOU ADMIRE: I’ll always admire my brother from my soul tribe, César Ramirèz.

1. Transcoso, Brazil 2. Des’ree 3. The Last Bookstore 4. Interior by Commune Design 5. Maria Veronique Everyday Coverage Sunscreen 6. Phyllomedusa bicolor, a.k.a The Sapo 7. Caroline

FIRST THING YOU DO IN THE MORNING: Go to my altar and pay gratitude to five things, then sit and do my own version of meditation.

LAST THING YOU DO AT NIGHT: CBD and, sadly, emails. My shaman is forcing me to replace the laptop with a book.

FAVORITE BEAUTY RITUAL: A V Steam and body scrub at the Korean spa.

REMEDY FOR A CREATIVE BLOCK: I go float in a floatation tank.

HOW YOU GET CHILL AF: Sound baths all the way. They’re like a detox for the nervous system.

FAVORITE METHOD OF TRANSFORMATION: My weekly routine is breathwork, but I do universal clearings regularly with a light worker I adore.

1. I Am Love 2. Outdoor market 3. Caroline 4. The Alessi Brothers 5. Vintage Lanvin caftan 6. Mia 7. Korean spa 8. Oribe Dry Moisturizing Spray

I CAN’T IMAGINE LIFE WITHOUT ____ my children. It can get messy at times but love is all we need and wow do we have so much of it to share with one another.

I PROBABLY HAVE TOO MANY ____ crystals and jumpsuits.

WHEN I GROW UP I WANT TO BE ____ the exact woman I am becoming.


1. The Notorious B.I.G. 2. Caroline and her daughters in Brazil 3. The kids 4. Massimo Vitali 5. Caroline with her twin sister and their mom 6. Nadir Khalili 7. SuperAdobe at the CalEarth Institute 8. The Awakened Family 9. Nag Champa incense

PLACE: Trancoso, Brazil. I feel very rooted there.

MOVIE: “I Am Love.”

PHOTOGRAPHER: I’ve been trying to get my hands on a Massimo Vitali print for quite some time. I love the way he captures people in their environment while they’re interacting with others.

DESIGNER: I’ve been crushing on The Commune for years; they’re a multidisciplinary, LA-based collective with a sophisticated yet laid-back vibe that’s quintessential California cool.

ARTIST: Currently digging Hilma af Klint. I recently saw her exhibition at the Guggenheim and was in awe of her work: spirituality in art through abstract paintings. She channeled spirits and drew upon her own metaphysical convictions and dedicated most of her life’s work to a temple that was designed by a “guide” of higher consciousness. Her ability to express humanity’s connection to the universe and its interconnectivity was way ahead of its time.

SONG: “Seabird” by the Allessi Brothers.

PODCAST: A friend introduced me to NPR’s “How I Built This” and I’m hooked; and any interview with Paul Stamets is always intriguing.

BOOK: The Awakened Family by Shefali Tsabary is a must-read for any parent. Most difficult behaviors in children are rooted in a parent’s unresolved hurts, fears, and patterns from their own childhood. Her ideals on parenting are mind-blowing and teaching me how to raise empowered and more authentic children.


TROUBLEMAKER: The Notorious B.I.G. East Coast bay-babe-a-baby!

SHAPESHIFTER: The Sapo. Its poison has opened my third eye exponentially.

UNSUNG HERO: All of the strong Brazilian women in my family. I can’t imagine what it would be like to move to America in the seventies and eighties, not knowing a lick of English and raising children, including me and my sister, as single mothers. They raised us all collectively and showed us the importance of family supporting family through every aspect of our upbringing.

free your mind and your hair will follow

free your mind and your hair will follow

free your mind and your hair will follow

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